News

8.18.2015

Sylvester Comprehensive Cancer Center Image Campaign Focuses on Precision Medicine

The Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine has launched an exciting sequel to the image campaign that ran earlier this year, one that begins to position Sylvester around groundbreaking precision medicine.

Running through early December, this campaign showcases extraordinary examples of precision medicine done each day at Sylvester — sequencing a patient’s tumor to identify the underlying biological cause for his or her unique cancer, developing and delivering treatments that target the genes and molecules driving the cancer, using cellular therapies and immunotherapies to eliminate cancer, and more.

This new campaign will build on the success of the earlier campaign, which garnered substantial gains in awareness and preference for Sylvester, as well as notable increases in new patient visits.

The 30-second TV commercial will be followed soon by print, radio, digital and out-of-home advertising, and supported with media relations, community events and sponsorships across all three counties.

Medical campus employees are encouraged to view and share the commercial with their family and friends, and on their social media channels.

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