News

11.03.2010

“Be Part of the Cure” Campaign Kicks Off National Diabetes Awareness Month

Thousands of people who want to help put an end to diabetes can be part of the cure by participating in the Diabetes Research Institute Foundation’s online campaign. Kicking off National Diabetes Awareness Month, the Be Part of the Cure campaign is a fun and meaningful way for people living with diabetes, their family members and friends, and anyone concerned about curing this devastating disease to participate in the cure.

The centerpiece of the campaign, which runs through December 31, is a virtual mosaic that spells C-U-R-E, populated by the images of those affected by diabetes. With a minimum $10 donation, participants can upload a photo of their choice and submit a short story about how diabetes touches their lives. The campaign sponsors, Animas and LifeScan, will match the first $25,000 in donations.

The final cure collage image will be reproduced on a giant banner that will hang in the Diabetes Research Institute at the Miller School, the beneficiary of the campaign proceeds. Those who make a $50 donation will receive a mouse pad bearing the final cure image. All campaign participants will be entered into a drawing for a chance to win two tickets to the concert of their choice in their local area.

Be Part of the Cure will be supported by a robust social media effort on Facebook, Twitter and YouTube, which will feature videos from a number of celebrities who are lending their support to the campaign, such as actors Edward James Olmos and Elizabeth Dennehy, NFL Hall of Famer Dan Marino, 1999 Miss America Nicole Johnson, and renowned chef Michel Nischan. The DRI Foundation has also enlisted the support of many leaders throughout the diabetes online community, including Children with Diabetes founder Jeff Hitchcock.

Visit www.BePartoftheCure.org to be part of this year’s campaign.

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